[Red more sinful, yellowish saintly]
Wired has a set of graphs for the seven deadly sins, and, surprise, surprise, surprise, shazam, where one would expect to see a particular set of values ascendant (evangelical Christianity), you tend to see more sin. So, are people developing devout beliefs because they see more sin around them? Or are they just incredibly hypocritical? Given the activities of the representatives of these folks as exemplified by Mark Sanford and the Palin clan suggest, I vote for the latter.
And yes, Southern California and NY are devilish, too--just less hypocritically so. It reminds why I am fond for the past of the Republican party--midwestern values.