Look, media people. We are still perfectly content to listen to our radios while driving, sit passively in the darkness of the local multiplex, watch TV while motionless and glassy-eyed in bed, and read silently to ourselves as we always have.Read the whole thing. Very interesting take on the impact of the internet and everything else. Perhaps the big media can soon sing "I about to lose control and I think I like it." Or not.
Should we attend the theatre, we are unlikely to storm the stage for purposes of putting on our own production. We feel there is nothing wrong with old style, one-way, top-down media consumption. Big Media pleasures will not be denied us. You provide them, we’ll consume them and you can have yourselves a nice little business.
But we’re not on your clock any more. Tom Curley, CEO of the Associated Press, has explained this to his people. “The users are deciding what the point of their engagement will be — what application, what device, what time, what place.”
We graduate from wanting media when we want it, to wanting it without the filler, to wanting media to be way better than it is, to publishing and broadcasting ourselves when it meets a need or sounds like fun.
Thursday, May 20, 2010
We The Media
Interesting post (HT to a Roger Ebert tweet) about the changing nature of media: The People Formerly Known as the Audience. Very nice take on how the listeners/viewers are now creators/editors. Blogs have replaced the printing press, that podcasts have moved into the terrain occupied by radio ("we have found more uses for it than you did"), video is no longer dominated by a few, and we now network horizontally rather than vertically.